Will New Patients Find Your Dental Practice?

What is the most important element in dental practice marketing? Your website is the first thing people see when they consider calling your office for an appointment. If your website isn’t attractive, functional and informative, they will move on another site – your competitor. In other words, your website should impress visitors.

Google Ads is the fastest way to get new dental patients online. It’s faster than optimising your dental website for search engines and marketing your dental practice on social media. Advertising on Google is the most profitable form of new patient ads. But it is also the most expensive. If Google ads are not managed properly and constantly, a dental practice can attract undesired new clients and lose a lot of money quickly.

Consumers are obsessed with online reviews. Not only do they like to leave them, but they also love to read them when considering who they would like to invest their money into or see for their dental care needs. Actually, 69.9% of people surveyed by GatherUp report a positive online reputation is very or extremely important to them. Only 6% of consumers don’t trust customer reviews at all. “Getting positive patient reviews on Google and Yelp is the fastest way to get new patients into your dental practice.”

If you’re practice is not using social media to attract new dental patients, you’re missing out because approximately 247 million Americans used social media in 2019, and this year won’t be any different. Young people, old people, and everyone in between is on Facebook, Instagram, Twitter, LinkedIn, or some combination of them. At least dental office Facebook and Instagram pages are a must. Do not miss a huge opportunity to refer potential patients to your dental practice website.

One of the first things I do for my dental practice clients at Your Perfect Patient is to optimise their Google My Business.Google My Business is Google’s free local business marketing service. It’s use in dentistry on the internet is so important that dentists should have a professional set it up. Businesses who have created a listing with Google My Business are shown on Google Maps and in the “local pack” in local search results. These are not the only reasons to create a listing with Google My Business, and it’s not the only step you should take when you use it to market your dental practice.